EA boss John Riccitiello recently spoke to analysts regarding Battlefield 3 — which sold 10 million copies — where he hinted at Call of Duty Elite, the paid subscription service for Modern Warfare 3. Riccitiello said:
“Frankly, I gave a compliment to one of our competitors. It’s got a subscription on the back end of an FPS title. I think that’s a best-in-class performance.”
He went on, saying that EA has been toying around with something similar, called Ultimate Team for its FIFA series. Riccitiello added:
“The reason this is such a fast-growing revenue stream for us is we’re identifying and implementing best practice across the range of our products, and you’ll see lots more to come including an announcement near term that Peter just alluded to.”
This “announcement” is supposed to be the new DLC announcement for Battlefield 3 which is supposed to happen this week. Could we see a paid subscription model akin to Call of Duty Elite? It could be a premium version of Battlelog, with access to all future DLC, much like Activision’s model.