EA CEO John Riccitiello today announced via a conference call to investors that Battlefield 3 has already shipped 10 million units within a week of release, with 3 million of those being pre-orders. He also noted that the game is in such high demand that many retailers are running out of stock and have re-ordered copies with the publisher. For comparison, EA revealed that Bad Company 2 has sold 11 million units to date, a number which Battlefield 3 should easily surpass by the end of this month.
We’re previously heard analysts estimate Battlefield 3 sales at around 8 to 10 million, but no one had predicted such a strong launch — the biggest one-day shipment in EA’s history, according to EA COO Peter Moore. Battlefield 3′s chief competitor, Modern Warfare 3, is scheduled for launch early next month, and Battlefield 3 has gotten a decent head start in terms of sales. Most analysts and industry insiders predict Modern Warfare 3 will sell twice as many units as Battlefield 3.