According to analyst Michael Pachter, whom we last heard of just a few days ago, Battlefield 3′s marketing budget might top $50 million. In a new note sent out to investors, which BF3blog got a copy of, Pachter said that EA could spend $45 to $50 million on marketing and promoting Battlefield 3. Pacther also noted that Activion would spend just as much on marketing Modern Warfare 3, if not more.
Back in April, EA CEO John Riccitiello said that EA and Activision will spend $100 million between them on marketing their respective games: Battlefield 3 and Modern Warfare 3. Battlefield 3 has a head start of about two weeks, as it launches on October 25, while Modern Warfare will launch in the first or second week of November.
A few days ago, Pachter said in a similar note to investors that some hardcore Call of Duty players might “defect” to Battlefield 3 over Activision’s new “Elite” premium subscription service.
While EA generally doesn’t disclose how much they spend on marketing their games, it is expected that they’ll spend quite a lot on Battlefield 3, which is their biggest title in years. Battlefield 3′s budget is rumored to be around $25 million.