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On April 6th, 2011 in News

We’ve gotten some confirmation on the Battlefield 3 launch date, and a few more interesting tidbits regarding its marketing campaign.

EA CEO John Riccitiello spoke at an ad conference in New York, where he revealed that Battlefield 3 will launch this November, and will be paired with a $100 million marketing campaign from EA in order to fight off Activision’s Modern Warfare 3. Riccitiello specifically called out Modern Warfare 3, and noted: “This game [Battlefield 3, ed.] is designed to take down that game [Modern Warfare 3, ed.].”

It’s been speculated for a while that both Battlefield 3 and Modern Warfare 3 will launch during the hectic November month. Regarding Battlefield 3′s chances of topping the best-selling Call of Duty franchise, Webush Morgan analyst Michael Pachter has said that Battlefield 3 has no chance of topping Modern Warfare 3 this Fall.

How things play out this Fall is up in the air at the moment, as we’ve seen limited footage of Battlefield 3, and it’s only been the singleplayer part. On top of that, we’ve got no information on Modern Warfare 3 at all. One thing is certain: Activision and EA are gearing up for a big battle this Fall, and both are prepared to spend a lot of money marketing.


  1. skoovo
    April 7th, 2011 at 2:30 am

    I’m sure both titles will end up making an obscene amount of money, but I hope Battlefield 3 will dethrone the CoD series.

    Either way, all this healthy competition has to be good for us gamers :)

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  2. bryan
    April 7th, 2011 at 3:28 am

    as much as i want it to beat cod, i dont think it will. it will be by far the better game, but that doesnt always mean it will sell more. to many “causal” (stupid) people r going to buy cod no mater how bad it is

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  3. Royal
    April 7th, 2011 at 4:20 am

    I want to play them…

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  4. Freeman
    April 7th, 2011 at 5:00 am

    $100 million for an advertising campaign compared to what, $20 to $30 million in BF3 game development costs?

    I’m not sure Activision is any different. Has this now become the norm of the videogame industry?

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  5. Jarod
    April 7th, 2011 at 5:52 am

    The CoD series is played out…When Activision pulled away Black ops from Infinity Ward and gave it to Treyarch they screwed themselves. Black ops was and is a failure, that game sucks so bad, it looks like a cartoon, and the accuracy of weapons used for the time period is pathetic, I will give Treyarch props on the campaign though, It was pretty damn cool. Dice is a million times better than Activision and Infinity Ward could ever hope to be. The CoD lacks realism big time. Dice has always strived for extreme realism in the BFBC series. Not to mention the new Frostbite 2.0 engine is light-years ahead of what ever Infinity Ward or Treyarch has. Modern warfare was a damn fun game but it just lacks realism, Dice and Battlefield 3 is ahead of the pack and i don’t see CoD surpassing them. BUT if CoD does beat out Battlefield 3 in sales the only reason why will be due too the loyalty the gamers have to the CoD series, it doesn’t actually mean CoD is better than Battlefield 3. By the any of yall think that Dice used Medal of Honor as a trial run for Battlefield 3? I sure do..i love it but I think It lacked some major components, it seemed like they were just trying some new concepts.

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    • LwaC
      April 7th, 2011 at 6:12 pm

      i actually thought the same thing about what you said about Medal of Honor.

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    • Freeman
      April 8th, 2011 at 2:41 am

      True, Black Ops was a huge disappointment. But guess what? It sold over 10 million copies, and it probably the best selling CoD game to date.

      The power of franchises… (and the power of marketing).

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    • Christian
      April 11th, 2011 at 3:17 pm

      About the Medal of Honor thing, The whole concept of how the game plays out was mostly made by Danger Close and DICE helped out a little bit of the multiplayer, and using their engine. However, I don’t think it was really DICE in control of the game and experimenting with it.

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  6. MrMan
    April 7th, 2011 at 7:05 am

    As much as Black Ops sucks, it still was the #1 selling game of all time

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  7. derp
    April 7th, 2011 at 11:36 am

    ^ realism BFBC? TROLOLOLOL you cant even go prone and switch fire modes what realism?

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  8. Ron
    April 7th, 2011 at 12:24 pm

    I think that Black ops was the best COD since COD4/World At War if you were a pc player since its the only other one that supports dedicated servers. This really made a difference when playing online as hosting your own just doesn’t cut it in the pc game market.

    Also I think that BF3 will outsell any other game on PC since it’s the primary market but on consoles it might be another story since a lot of the nice things we see in the trailer will have to be stripped back. The console version will only support 16 players while the pc version will support 64 but the engine potentially could support 256!

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  9. Erick
    April 7th, 2011 at 1:37 pm

    @Jarod- Brother, I couldn’t have said it any better. Yes, what grabbed my attention to BF:Bad Company 2 was the fact of realism. The whole gravity of the bullet is the best. Makes other morons who think they can shoot test their ability to hit something from across the map. I have seen snipers in Bad Company 2 that can hit a moving target from across the huge map. And I am talking a HUGE map. So, yeah, Battlefield 3 will do great and yes I will buy that limited addition, just for the hell of it. And for the C.OD. players, they should practice more in their sniping than their stupidity. Noobs.

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  10. Dinsdale1978
    April 7th, 2011 at 2:55 pm

    I hope that BF3 gains ground on COD but Activision will sell more because COD is a pick up and play game whereas BF takes time and skill to enjoy.

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  11. Usman
    April 7th, 2011 at 2:59 pm

    I doubt Battlefield will defeat CoD, CoD is an enjoyable game that can be picked up by newbies easily. If you look at MW2 which is a broken game, it still has more people online than almost any other game. Battlefield will just be another Homefront.
    Problem with Battlefield is that the maps are too big and the gameplay is too slow. CoD has the perfect maps for fast action gameplay which is what people want.
    The game that defeats CoD will be a game that is like CoD, thats what game developers must take notice of.
    In my opinion, MW3 producers could theoretically take the MW2 engine, take out Commando, Noob tubes, Tac. insertions in FFA, Painkiller, Last chance and still have a best-seller.

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    • Christian
      April 11th, 2011 at 3:19 pm

      Well war is not always about fast action gameplay and ridiculously small maps. And Battlefield 3 will be another Battlefield, not Homefront or CoD, what are you talking about?

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  12. liquidlol
    April 7th, 2011 at 3:34 pm

    cod going down ! when will part4 come out ?

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  13. bdub
    April 7th, 2011 at 3:35 pm

    @Jarod… your dumb, activision didn’t pull black ops from infinity ward and give it to treyarch. Infinity Ward and Treyarch swaped every other title…

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  14. samrcro
    April 7th, 2011 at 4:14 pm

    100M in advertising vs how much in development?

    womp womp, another over hyped game.

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  15. LwaC
    April 7th, 2011 at 6:10 pm

    i personally love battlefield and cod. i’m going to be purchasing both titles no matter who wins.

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  16. bacix
    April 9th, 2011 at 6:45 am

    instead of funding pointless marketing campaigns they could spend those money on actually developing the game. battlefield 3 does not have to be better than call of duty. it is anyway. but it doesn’t matter because one shall not compare battlefield to cod. this will only degenerate in a disadvantage for battlefield as it will attract more gamers, but many of those are inexperienced casual gamers who will ruin the game for everyone. and after all they are, aside from being shooters, different games.

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  19. Silvow
    June 6th, 2011 at 2:57 pm

    The only reason i can think of is that ppl will buy mf3 bc there cpu cant run bf3

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  22. John S
    September 14th, 2012 at 10:37 pm

    The Battlefield series will never top COD. I realize they’re 2 completely different styles of play, but COD just can’t be topped in terms of graphics, realistic gameplay and mapping.

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