We’ve gotten some confirmation on the Battlefield 3 launch date, and a few more interesting tidbits regarding its marketing campaign.
EA CEO John Riccitiello spoke at an ad conference in New York, where he revealed that Battlefield 3 will launch this November, and will be paired with a $100 million marketing campaign from EA in order to fight off Activision’s Modern Warfare 3. Riccitiello specifically called out Modern Warfare 3, and noted: “This game [Battlefield 3, ed.] is designed to take down that game [Modern Warfare 3, ed.].”
It’s been speculated for a while that both Battlefield 3 and Modern Warfare 3 will launch during the hectic November month. Regarding Battlefield 3′s chances of topping the best-selling Call of Duty franchise, Webush Morgan analyst Michael Pachter has said that Battlefield 3 has no chance of topping Modern Warfare 3 this Fall.
How things play out this Fall is up in the air at the moment, as we’ve seen limited footage of Battlefield 3, and it’s only been the singleplayer part. On top of that, we’ve got no information on Modern Warfare 3 at all. One thing is certain: Activision and EA are gearing up for a big battle this Fall, and both are prepared to spend a lot of money marketing.